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Denver Internet Marketing Media Comparison
Denver SEO (Search engine optimization)
Search engine optimization, or SEO, refers to the pursuit of obtaining well-ranked
search engine listings for relevant key words. Non-paid search engine listings are
called "natural" or "organic" rankings. When performed competently, search engine
optimization generates the highest rekkturn on investment (ROI) vs. all other internet
marketing media. High sales conversions can be attained because the people visiting
your website are actively searching for your products and services. Search engine
optimization is limited by the search demand for your products, and your ability
to rank competitively on the search engines. US Based search engines produce 4 billion
searches per month. Learn more about Top
Denver SEO services.
Denver PPC (Pay per Click)
Pay Per Click search engine marketing, or PPC, refers to the practice of paying
a per-click bounty to a search engine for listing or sponsoring your website for
a predetermined keyword. Pay per click campaigns are typically centered around a
bidding system, where the highest per-click bidder will rank the highest and receive
the most search engine traffic. Like SEO, PPC generates very high quality web traffic
because it is search-based. PPC can generate more search engine traffic than SEO,
and it is also more flexible and precise. However, PPC is typically much more expensive
than SEO, when SEO is performed competently. Through PPC, you can adjust your marketing
budget on the fly to accommodate business growth, newly introduced products, or
shutting down for the holidays. Performance tracking is superior to any other marketing
method, allowing for campaign optimization. Unfortunately PPC can be fiercely competitive,
and cannot be taken lightly without risking your marketing budget. Most companies
struggle with managing high-level PPC campaigns profitably. PPC is a great start-up
online marketing channel when managed conservatively, and like SEO it should be
considered an online marketing staple.
Denver Search Engine Marketing (SEM)
Search engine marketing, or SEM, is the practice of utilizing the resources available
from the search engines to drive traffic to a website. The two primary Denver SEM
traffic channels are SEO and PPC (read above), which are keyword based. When performed
competently, PPC and SEO can work together cooperatively, ensuring a maximum search
engine exposure for a minimum expense. High sales conversions can be gained through
SEM because the people visiting your website are actively searching for your products
and services. SEM is limited by the search demand for your products, and your ability
to be seen on the search engines for relevant keyword phrases. Learn more about
Denver SEM services.
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Denver Internet Marketing Progression
SEO and PPC tend to be the lowest-risk and highest-performance internet marketing
channels, and should be considered your first-step. More risky campaigns should
be considered only after you gain some online marketing experience and demonstrate
success with SEM.
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Air National Guard
Johnson & Johnson
U-Save Auto Rental
Video Professor
Hewlett Packard
Insurance Only
Cheap Trips
Steamboat Springs
Chamber of Commerce
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Denver Sales Lead Generation
While sales leads can be generated on you own website, many established niche lead
generation websites may be able to generate high quality sales leads at a competitive
price. The quality of the sales lead can vary greatly and you need to track lead
quality closely, including your ROI. Most 3rd party leads sources will be sub-par,
however sales can explode when you find a high volume quality lead source. Do not
commit to a large volume of leads until the lead source has been thoroughly tested.
Also keep in mind that lead quality can change in mid-campaign, so do not let your
guard down. Two important Denver SEO Services articles are recommended before you
consider acquiring third party sales lead generation services. 1)
Pros and Cons of Third Party Sales Leads. 2)
Minimize Internet Marketing Risk.
Denver Email Marketing
Email marketing is best used to expand and already-successful SEM campaign. Email
marketing is capable of producing significant amounts of traffic very quickly. Email
marketing is especially effective when you are selling a product or service that
is new or unknown to the public. People cannot search for something on a search
engine if they don't know that it exists. Email marketing provides a "push marketing"
environment compared to SEM which is "pull marketing." For popular products and
services, email marketing typically produces a lower ROI compared to SEM, and it
is also far more risky. One benefit with email marketing is that the costs tend
to decrease as your campaign size increase, which is the opposite for PPC.
Denver Co-Registration Leads
Co-registration leads are a very low-end version of a true sales lead. While co-registration
leads tend to be low quality, they are also extremely cheap, ranging from $0.10
per lead, up to a few dollars, depending on the industry and the amount of information
needed to satisfy the lead requirements. Co-registration is much more volatile than
3rd party sales leads, and you will have to keep alert in order to not get ripped
off. Co-registration leads are a viable marketing resource for high-volume call
centers or to build an email marketing list.
Denver Banner Advertising
Banner advertising is generally produces the lowest ROI compared to all other marketing
media. We recommend extreme caution when considering a banner campaign. Due to low
performance rates, your cost-per-visitor will be higher than most any other media.
In addition, visitors from banner ads are far less likely to purchase your products
than are search engine visitors. Banner visitors are more like window shoppers,
and are following up on interest, rather than "searching" for a solution. Our studies
show that it takes from 5 to 10 banner visitors to equal the quality of one search
engine visitor. Banner advertising also often requires a high entry-level cost,
despite its typical poorer performance levels. We recommend that you avoid banner
advertising until you have tried other internet marketing methods first.
Denver Affiliate Marketing Programs
Affiliate marketing allows other companies to advertise your products and services
on a performance basis (CPA - cost per acquisition). Conceptually they sound great,
but there are some caveats that must be considered. The major affiliate program
providers are Commission Junction, LinkShare, Azoogle, MediaBreakaway, HydraNetwork
and Clickbooth. We strongly recommend that you have a proven website and marketing
campaign before trying an affiliate program. As a rule of thumb; if you are selling
well, an affiliate campaign will expand sales. If you are not selling well, an affiliate
program will continue to sell nothing. You can learn more about affiliate network
marketing at Hydra Network.
Denver Internet Marketing Progression
In general, every marketing campaign should start out with search engine marketing.
Unfortunately, brand new websites and companies may struggle with SEO over the first
few months, as the search engines penalize new websites simply because they are
new. Things will pick up in time. Low-volume PPC should be your first expansion
step, followed by moderate to high volume PPC. If high-volume PPC is running successfully,
you can consider email marketing or third party sales leads (if you are a service
provider). If email marketing is viable on a small level, then it will also successful
in high volume, as email costs decrease per-unit as volume increases. Monitor your
ROI for each marketing media channel, and push them as far as you can while still
maintaining profitability. By now, you will be a seasoned online company, and further
expansion can be considered through co-registration, affiliate campaigns, and other
advanced high-sales-volume activities.
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Denver internet marketing comparison
by Denver SEO Services
With over a decade of experience as a professional Denver SEO service provider,
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